Hello, my name is
Alex Tan
Digital Transformation Leader
- alex@alumni.utoronto.ca
- 1-416-841-8546
About me
A results-driven digital leader with 10+ years of experience in B2C & B2B demand generation, eCommerce operations, and customer experience management. I have a proven track record of increasing sales, reducing cost and improving efficiency through my pragmatic approach centred on data, A/B testing and continuous learning and improvement. I believe in the effective use of resources, setting SMART goals and creating processes that support transparency and accountability.
Specializing in Unlocking Growth
Companies face increased competition and disruptive technology in today’s rapidly changing digital landscape. I specialize in helping companies of all sizes to respond effectively and turn these threats into growth opportunities. I have verifiable track records in increasing revenue and generating double-digit growth through both inbound and outbound campaigns. I have successfully re-energized a tired iconic consumer electronics retailer and increased revenue, ratings, and # of reviews to beat previous market leaders.
I genuinely enjoy what I do because I believe today’s digital landscape is an equalizer for companies of all sizes to thrive based on openness, authenticity, and providing actual intrinsic value to their target customers. Companies are like individuals: those who learn the fastest will inevitably grow the fastest in today’s digital landscape. I have had the privilege of helping companies create repeatable processes focusing on continuous learning and improvement. Those companies that can learn quickly from their successes and failures and adjust their strategy are positioned to grow and stay ahead of the competition.
What I do
From understanding your business requirements, designing a blueprint and delivering a executable digital growth plan, I do everything that falls in between these lines.
thorough assessment
Before starting with a prescriptive approach for growth, it's important to have a clear understanding of your company's current digital presence, including the website, digital channels, and e-commerce platform, if applicable.
Engage with stakeholders
Engaging with key stakeholders, including executives, managers, employees, and customers, is essential for developing a prescriptive approach for a digital growth plan.
Develop a executable growth plan
The growth plan must be executable, and include both SMART goals and framework that support standardization and continuous learning and improvement.
Skills
My Experience
2023 - Present
Hiboo Networks
Digital Customer Experience Leader
I excel in architecting customer journeys using digital tools. I optimize interactions for maximum impact and align them with business goals, ensuring a seamless and personalized customer experience.
2021 - 2023
Netagen.com
Principal, Digital Transformation
A leader within Netagen with responsibility for all areas of digital including marketing automation enablement, design, analytics, content strategy, SEO, paid and email marketing.
2020 - 2021
Advisor to private equity firms and companies on digital strategy
Principal Consultant
Companies included: Simon Fraser University, Empatho AI Based Wellbeing App, Synnex Canada, Microsoft Canada, and The Jean Tweed Centre.
2016 - 2020
Rogers Communications
Product Owner
Product Owner for Rogers B2B Enterprise Self Serve, successfully led 3 geographically distributed teams using agile method. (Include 2 Frontend developer, 2 Backend developer, 1 Environment and 1 QA specialist)
2013 - 2016
The Source
Head of eCommerce marketplace
P/L Responsibility for the eCommerce Marketplace team, surpassed NewEgg, Staples and BestBuy on eBay Canada and one of the largest commercial sellers on Amazon. I was the only Canadian leader invited to meet with eBay HQ management team on marketplace growth strategy.
Portfolio
